DEMA Show 2026 Opens in New Orleans With a 50th Anniversary, a New Apeks Fin and SSI Overhead Courses
The dive industry's annual trade show runs 3 to 6 November at the Ernest N. Morial Convention Center, with more than 500 exhibitors, Huish Outdoors back on the floor and launches already queued.
Tuesday, November 3, 2026/3 min read

The scuba trade's one fixed appointment of the year opens today in New Orleans. DEMA Show 2026 runs from 3 to 6 November at the Ernest N. Morial Convention Center, and the Diving Equipment and Marketing Association is billing it as the show's 50th anniversary, dating the event back to a small gathering of equipment manufacturers in 1977, according to DEMA's own show page. The same page counts more than 500 exhibitors, more than 7,000 attendees from over 60 countries and more than 250 educational sessions.
It is a trade-only event: retailers, instructors, travel operators and manufacturers rather than the diving public. That is exactly why it matters to anyone who buys a regulator or books a liveaboard, because what is signed on the floor this week sets the shelves and the schedules for 2027.
Who is exhibiting at DEMA Show 2026?
In a September preview, DiveNewswire listed the companies that had booked stands of 1,200 square feet or more: Brownie's Marine Group, Dive 1st Aid, Divers Alert Network, HEAD Watersports, Huish Outdoors, PADI, the Philippine Department of Tourism, SCUBAPRO, Sherwood Scuba and TABATA USA. The headline there is Huish Outdoors, which returns with six brands, Atomic Aquatics, BARE, Hollis, Oceanic, Stahlsac and Zeagle, after a period away from the floor. DEMA chief executive Julie Fabsik-Swarts framed the exhibitor commitments as a sign of momentum in the lead-up to the anniversary.
HEAD Watersports, which now sits over Aqualung, Apeks, Mares and the SSI training agency, has the week's most visible hardware story. Its Apeks RK4 technical fin, announced on 19 October, goes on display at Booth 1629. The Scuba News reports a one-piece rubber fin with two adjustment points and stainless-steel spring straps so a diver can switch between wetsuit boots and drysuit footwear, buckles designed to reduce snag points, and a stated focus on controlled movement and reduced silting rather than raw propulsion. The outlet is careful to say those are manufacturer claims it has not tested, that no price was given and that North American availability is simply "coming soon".
What SSI is launching at DEMA 2026
On the training side, SSI announced on 21 October that two new programmes, Cavern Diving and Limited Mine Diving, replace its Extended Range Cavern and Extended Range Mine courses, The Scuba News reported on Sunday. Both sit inside daylight-zone limits and are framed as the introductory step of a progression that runs on to Cave Diving and Full Cave Diving on one route, and Mine Diving and Full Mine Diving on the other. SSI's stated point is that finishing an introductory overhead course does not qualify a diver to go further into a system, which is the kind of plain sentence the overhead world has learned to repeat after this year's cave fatalities.
Travel operators use the show for reveals too. Aggressor Adventures told Divernet in October that it will unveil a new destination at Booth 2827 during the show, with chief executive Jay Roberts saying only that the company had been working on something special. Bookings timing and the location are being held back until the floor opens.
Why a trade show in New Orleans matters to divers
For a reader who will never set foot in the hall, the practical read is this: the gear launched or priced this week reaches dive shops over the winter, training agencies use the show to brief instructors on standards changes, and the travel deals that resorts sign with wholesalers become the packages on sale by spring. The anniversary gives DEMA a story to tell about continuity, but the exhibitor list tells the sharper one. One group, HEAD, now owns a large share of the equipment brands on the floor and the agency that certifies many of the people buying them. How the rest of the industry positions itself around that will be visible by Friday evening.
This article is journalism, not instruction. Cavern, mine and cave diving require specialist training with a certified instructor and agency, and no product on a trade-show floor changes that.
Published in The Outspoken Digest
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