Google's Pixel Tag Item Tracker Goes on Sale Today for $29.99, Built on the Find Hub Network
Google's first Bluetooth item tracker reaches shoppers on 11 November with ultra-wideband finding, a replaceable coin cell and Android 9 compatibility, three months after its announcement.
Outspoken Digest Technology Desk
Wednesday, November 11, 2026/2 min read
Google's own item tracker, the Pixel Tag, goes on sale on Wednesday 11 November, three months after the company announced it. It is a small, flat tracker for keys, bags and anything else that gets left behind, and it is built around the same Find Hub network that Android phones already use to locate lost devices.
Google first showed the tag in August. Android Authority reported on 12 August that it would cost $29 for one or $99 for a four-pack and would not reach shelves until 11 November. A November write-up by The Tech Hacker gives the store prices as $29.99 and $99.99, so expect the extra cent at checkout.
What does the Google Pixel Tag do?
The tag works with Android's Find Hub network, according to Android Authority, on phones running Android 9.0 or newer with Bluetooth 6.0 or later. It has an ultra-wideband chip, which lets a nearby phone show directional arrows pointing to it, and an accelerometer that detects when the item it is attached to starts or stops moving and can send motion alerts. A compatible Pixel Watch or Pixel Buds can also locate it and make it ring.
The power source is an ordinary replaceable CR2032 coin cell that the outlet says should last more than a year. 9to5Google adds that the tag has a "Left Behind" feature that, in its words, other Find Hub trackers do not yet support.
How is the Pixel Tag different from an AirTag?
Mainly in shape and in ecosystem. 9to5Google describes the Pixel Tag as thin and oblong, much smaller than Apple's AirTag, Motorola's Moto Tag or the Pebblebee Clip. Android Authority notes it has no built-in hole for a key ring, so buyers need a separate holder. 9to5Google adds that it will not fit the accessories made for the AirTag that Motorola's tag can use.
The Tech Hacker says Google is also shipping its November Pixel Drop from 10 November, with features that vary by device and country, and that the tag is on sale from 11 November. It did not list specific retailers, and the August reports did not say in which countries the tag will be sold, so check the Google Store in your region before planning around it. Google has not said, in the material reviewed, whether the tag will be stocked by third-party retailers on day one.
Should you buy it?
For Android owners who have been using third-party trackers on Find Hub, the Pixel Tag is another option rather than a new category. The August reports did not give battery or range figures beyond the year-long coin cell, and independent reviews had not been published in the sources reviewed. If you carry an iPhone, the tag will not help you at all, since it depends on the Android network.
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