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A Swicy Hot Honey Baked Chicken Recipe for the Flavour SPAM Just Bet a New Permanent Product On

Hormel launched SPAM Hot Honey on 19 September, its first permanent new flavour in two years, riding the swicy trend a 3 September piece traced back through Gujarati chhunda and Korean tteokbokki. This bakes the same sweet-heat onto chicken thighs.

Outspoken Digest Food Desk

Sunday, September 27, 2026/3 min read

An AI-generated illustration of glossy hot honey glazed chicken thighs on a serving platter with sliced spring onion
Illustration: generated for The Outspoken Digest (Higgsfield z_image)

Sweet food that turns spicy partway through a bite, the flavour pattern the food industry has taken to calling swicy, is not a fringe idea anymore. A 3 September piece on the global rise of swicy flavours traced the pattern through hot honey on pizza and fried chicken, Korean tteokbokki and sweet chilli momos, describing the sensation in three bites: "the first bite says, nice and sweet. The second says, oh, there's some heat. The third says, okay, this is interesting." Sixteen days later, Hormel Foods put its money behind the same idea, launching SPAM Hot Honey on 19 September, its first permanent addition to the lineup in two years, explicitly built to tap what the company called one of today's fastest-growing flavour trends.

Why chicken thighs carry it better than a cutlet

Hot honey glazes are usually brushed onto something fried, which makes them delicious but not something most people want to cook on a Tuesday. Baking bone-in, skin-on chicken thighs instead gets you rendered, crisp skin from the oven's dry heat while the glaze caramelises directly onto it in the final ten minutes, no deep-fat fryer required. Thighs also hold up to the glaze's sugar content without drying out the way a lean chicken breast can, since the fat under the skin keeps basting the meat as it roasts.

Ingredients, for four servings

  • 8 bone-in, skin-on chicken thighs (about 1.2kg / 2.5lb)
  • 1 tablespoon olive oil
  • 1 teaspoon smoked paprika
  • 1 teaspoon garlic powder
  • 1 teaspoon fine salt, plus more to season
  • 1/2 teaspoon black pepper
  • 120ml runny honey (1/3 cup)
  • 1 to 2 tablespoons hot sauce, such as a cayenne-based one, to taste
  • 1 tablespoon apple cider vinegar
  • 1 tablespoon unsalted butter
  • 1 spring onion, thinly sliced, to serve

Method

Heat the oven to 200C (400F). Pat the chicken thighs dry with kitchen paper, a dry surface is what lets the skin crisp, then toss them in a bowl with the olive oil, smoked paprika, garlic powder, the teaspoon of salt and the black pepper until evenly coated. Arrange skin-side up on a wire rack set over a foil-lined baking tray, spaced apart so the hot air can circulate around each piece.

Roast for 25 minutes, until the skin is turning golden and the fat has started to render out. While the chicken roasts, warm the honey, hot sauce and cider vinegar together in a small saucepan over low heat, whisking until combined, then whisk in the butter until it melts into a glossy glaze. Taste and add more hot sauce if you want a sharper heat; the honey should still taste like honey first.

After 25 minutes, brush the glaze generously over each thigh and return the tray to the oven for a further 8 to 10 minutes, until the glaze has caramelised at the edges and a meat thermometer inserted into the thickest thigh reads at least 75C (165F). Watch the last few minutes closely, as the sugar in the glaze can catch and burn quickly once it starts to darken.

Rest the chicken for five minutes, scatter over the sliced spring onion, and serve with the pan juices spooned over rice or a simple green salad to cut through the sweetness.

Two swaps

Swap the hot sauce for a tablespoon of gochujang thinned with a little water for a deeper, fermented heat closer to the Korean end of the swicy spectrum the ETV Bharat piece describes. For a vegetarian version, brush the same glaze onto thick slices of roasted cauliflower or halloumi in the final ten minutes instead of chicken.

Storage

Leftovers keep in an airtight container in the fridge for up to three days; reheat gently in a low oven so the glaze does not burn, rather than in the microwave, which turns the skin soft.

Published in The Outspoken Digest

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Outspoken Digest Food Desk

Cooking, ingredients, restaurants and the economics of what ends up on the table.

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