Fashion
Modest fashion's global moment and the GCC's role in it
Once niche, modest fashion is now a USD 295 billion market, and the GCC's influence is reshaping global style. Major luxury brands are paying attention.
Jul 30, 2024
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Fashion
Fashion Brands Spent Years Fighting Resale. Now They Want to Run It
Secondhand is a 393 billion dollar market and roughly a tenth of all money spent on clothing. Zara, H&M, Levi's and others are building their own platforms to capture a trade they used to ignore.
Aug 17, 2026
Fashion
Cost Per Wear Is the Only Clothing Maths Worth Doing, and It Can Also Justify Anything
Divide the price by the number of times you will actually wear it. The sum is trivial, the discipline is not, and the reason it keeps producing flattering answers is that almost everybody overestimates the second number.
Aug 22, 2026
