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10 stories for“consumer behaviour”
Bain and Altagamma expect personal luxury goods to reach as much as 373 billion euros in 2026. The same research shows the customer base falling from 400 million to 340 million. Both numbers describe the same strategy.
Aug 22, 2026
Secondhand is a 393 billion dollar market and roughly a tenth of all money spent on clothing. Zara, H&M, Levi's and others are building their own platforms to capture a trade they used to ignore.
Aug 17, 2026
Divide the price by the number of times you will actually wear it. The sum is trivial, the discipline is not, and the reason it keeps producing flattering answers is that almost everybody overestimates the second number.
Aug 22, 2026
