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10 stories for“consumer behaviour”
Using things until they wear out has been rebranded as an aesthetic. The impulse behind it is sound, and the format it arrived in is the same machine that created the problem.
Aug 7, 2026
The 2026 wellness forecasts describe a pivot away from peak performance and towards something more ordinary. That is a strange message from a sector selling trackers, protocols and longevity clinics, and it is worth taking seriously anyway.
Aug 22, 2026
Higher concentrations, heavier notes, oud at the centre and fragrance treated as something you layer rather than spray. The global market has moved toward a regional habit, and Middle Eastern houses are no longer the niche option.
Aug 21, 2026
