After 123 Million Visits, Saudi Tourism Is Building Its Next Chapter
Saudi Arabia passed its original tourism ambition early; the more interesting future now lies in richer regional journeys, local businesses and repeat visitors.
Jul 28, 2026

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29 stories for“Vision 2030”
Saudi Arabia passed its original tourism ambition early; the more interesting future now lies in richer regional journeys, local businesses and repeat visitors.
Jul 28, 2026

Billions have been promised across the Red Sea coast and Diriyah. Here is what travelers can actually book right now versus what remains a rendering.
Mar 9, 2025

Mountain villages, coral coastlines and nature-led hospitality are expanding the world’s picture of Saudi Arabia beyond desert and city landmarks.
Jul 28, 2026

AlUla’s strongest idea is not construction in the desert, but a model where archaeology, local skills, conservation and hospitality grow together.
Jul 28, 2026

UN Tourism has global arrivals up two per cent in the first quarter and Middle East arrivals down fourteen. Bahrain lost more than a quarter of its visitors. Egypt, three hours away, gained sixteen per cent.
Aug 26, 2026

Islamabad, Lahore and Manila go on sale for a carrier still under 15 destinations. The choice says the airline is chasing volume that already exists rather than demand it has to invent.
Aug 7, 2026
