Latest Trends
Wellness trends that actually stick vs the ones already dying
Gut health is real, personalized nutrition is trending, but collagen shots are on their way out. Here's what the $6.3T wellness economy reveals.
Jul 5, 2024
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60 stories for“buying well”
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Latest Trends
A Ten Trillion Dollar Industry Has Started Telling Its Customers to Stop Optimising
The 2026 wellness forecasts describe a pivot away from peak performance and towards something more ordinary. That is a strange message from a sector selling trackers, protocols and longevity clinics, and it is worth taking seriously anyway.
Aug 22, 2026
Latest Trends
Cottage Cheese Is Back, and It's All About Protein Now
The dairy aisle's most unfashionable tub has become a wellness staple, driven by TikTok recipes and America's ongoing protein obsession.
Nov 12, 2025
Latest Trends
The Arab Medical Influencer Economy That Made Him Possible
One doctor outdrew every health ministry in the region using a phone and a food list. The conditions that allowed it are structural, and they have not changed since he died.
Jul 18, 2026
Latest Trends
Why Smash Burgers Took Over Dubai's Menus
Thin, crispy-edged patties have muscled aside gourmet stacks across Dubai and the wider Gulf, and the reasons go well beyond taste alone this time.
Oct 5, 2024
Latest Trends
Basque Burnt Cheesecake: Why the Scorched Slice Won't Fade
A cramped pintxo bar in San Sebastian invented a deliberately burnt cheesecake, and it quietly became one of the world's most copied desserts.
Mar 5, 2024
Latest Trends
The Companion App Boom Is Selling a Solution to a Problem It Also Deepens
Millions now talk daily to a system designed to be agreeable. It genuinely helps some people, and the business model rewards exactly the behaviour that would make it harmful.
Aug 8, 2026
Latest Trends
Underconsumption Core Is Just Normal Life With a Hashtag
Using things until they wear out has been rebranded as an aesthetic. The impulse behind it is sound, and the format it arrived in is the same machine that created the problem.
Aug 7, 2026
