Latest Trends
How consumers plan to spend differently in 2026
Growing wealth inequality is reshaping consumer behavior. Experiences over goods, values over discounts, and AI shopping tools mark 2026's divide.
May 20, 2025
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Latest Trends
A Strong El Niño Is Building: The Time to Prepare Is Before the Weather Arrives
WMO forecasts point to a rapidly strengthening El Niño, raising the odds of disruptive heat, drought and heavy rain. Preparedness now can reduce damage later.
Jul 31, 2026
Latest Trends
Finnish Researchers Followed 260 Children for Eight Years Expecting to Document Screen Damage
The children who spent more hours on screens showed better cognitive processing as teenagers, which is the opposite of what the study was designed to find. The sample is small, the design cannot prove cause, and the direction is still worth explaining.
Aug 22, 2026
Latest Trends
Underconsumption Core Is Just Normal Life With a Hashtag
Using things until they wear out has been rebranded as an aesthetic. The impulse behind it is sound, and the format it arrived in is the same machine that created the problem.
Aug 7, 2026
Latest Trends
Sourdough Never Really Left, and Now It's Bigger Than the Pandemic Peak
The lockdown starter craze was supposed to fade with the pandemic. Search interest and market data suggest sourdough is only getting bigger.
Mar 1, 2024
Latest Trends
Why a Quake 110 Kilometres Down Can Still Wreck a City
Depth is usually protective. But a deep earthquake shakes a far wider area, and what determines whether buildings fall is not magnitude at all. It is ground motion, soil, and how the structure was built.
Aug 12, 2026
