Fashion
Modest fashion's global moment and the GCC's role in it
Once niche, modest fashion is now a USD 295 billion market, and the GCC's influence is reshaping global style. Major luxury brands are paying attention.
Jul 30, 2024
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5 stories for“luxury modest wear”
Fashion
Nobody Can Agree How Big Modest Fashion Is, and That Is the Story
One widely cited figure puts the category at 86 billion dollars. Another puts it at 254 billion. The gap is not a rounding error, it is a disagreement about what modest fashion actually is.
Aug 16, 2026
Fashion
The Gulf Lost Up to a Quarter of Its Luxury Shoppers. The Brands Responded by Moving Further Upmarket
Bain puts the shrinkage in the Gulf's luxury customer base at 15 to 25 per cent in early 2026 while the Americas surged. The industry's answer to losing aspirational buyers has been to stop trying to keep them.
Aug 18, 2026
Fashion
Power Suiting Returns, This Time With Controlled Volume
Oversized tailoring is back, but the 2026 version insists on proportion. Tonal dressing does the rest, building an outfit from one colour family instead of contrast.
Aug 6, 2026
