Matcha is taking over your local cafe faster than coffee
Gen Z made matcha aesthetic, brands made it accessible, and now supply can't keep up. What happens when a trend grows too fast.
Sep 30, 2024

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28 stories for“cafes”
Gen Z made matcha aesthetic, brands made it accessible, and now supply can't keep up. What happens when a trend grows too fast.
Sep 30, 2024

A global cafe boom collided with a limited Japanese harvest, and now matcha lattes are getting rationed, waitlisted, and quietly more expensive.
Oct 8, 2025

Dubai and Riyadh are hosting barista championships and single-origin tastings as third-wave coffee culture reshapes a region long defined by cardamom-spiced brews.
May 5, 2025

The grinder matters more than the brewer, freshness matters more than origin, and the ratio matters more than technique. Three fixes that cost less than one machine and change more.
Aug 12, 2026

One viral chocolate bar turned pistachios into the food world's hottest commodity, and the ripple effects have reached lattes, croissants, and ice cream.
May 14, 2025
