Matcha is taking over your local cafe faster than coffee
Gen Z made matcha aesthetic, brands made it accessible, and now supply can't keep up. What happens when a trend grows too fast.
Sep 30, 2024

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60 stories for“fasting”
Gen Z made matcha aesthetic, brands made it accessible, and now supply can't keep up. What happens when a trend grows too fast.
Sep 30, 2024

Sugar-glazed fruit skewers turned into a shop-opening frenzy across Korea in 2023, then collapsed almost as fast as the chains had multiplied.
Feb 5, 2026

OpenAI’s ChatGPT reached 100 million monthly users in just two months, but Threads surpasses it even faster. Threads app, the new social Meta app reached more than 100 million users organically a few days after its release. Threads app offers its users the ability
Aug 31, 2023

The rich, red stewed meat that started as a Tijuana taco filling now shows up in ramen, quesadillas, and fast food chains coast to coast nationwide.
Sep 30, 2024

Thin, crispy-edged patties have muscled aside gourmet stacks across Dubai and the wider Gulf, and the reasons go well beyond taste alone this time.
Oct 5, 2024

Diaa al-Awady died on 19 April. Egypt banned his content on 3 May. The system spread faster afterwards. What that reveals about religious vocabulary, distrust of doctors and the cost of a health panic is more useful than another round of the argument.
Aug 22, 2026
