Latest Trends
Matcha is taking over your local cafe faster than coffee
Gen Z made matcha aesthetic, brands made it accessible, and now supply can't keep up. What happens when a trend grows too fast.
Sep 30, 2024
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5 stories for“matcha”
Latest Trends
Why There's Suddenly Not Enough Matcha to Go Around
A global cafe boom collided with a limited Japanese harvest, and now matcha lattes are getting rationed, waitlisted, and quietly more expensive.
Oct 8, 2025
Recipes
A Matcha Yogurt Tiramisu for the Flavour a 23 September Report Says Is Beating Pumpkin Spice
Matcha led latte searches in 29 US states this year against pumpkin spice's three, according to a 23 September report on Google Trends data. This no-bake dessert folds matcha into the viral yogurt tiramisu format instead of coffee.
Sep 27, 2026
Latest Trends
Basque Burnt Cheesecake: Why the Scorched Slice Won't Fade
A cramped pintxo bar in San Sebastian invented a deliberately burnt cheesecake, and it quietly became one of the world's most copied desserts.
Mar 5, 2024
Latest Trends
The Crookie: How a Paris Bakery's Side Project Broke TikTok
A Paris pastry chef stuffed cookie dough into a croissant almost as an afterthought, and it turned into a worldwide bakery trend within months.
Apr 10, 2024
