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Matcha is taking over your local cafe faster than coffee
Gen Z made matcha aesthetic, brands made it accessible, and now supply can't keep up. What happens when a trend grows too fast.
Sep 30, 2024
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49 stories for“drinks”
Latest Trends
Why There's Suddenly Not Enough Matcha to Go Around
A global cafe boom collided with a limited Japanese harvest, and now matcha lattes are getting rationed, waitlisted, and quietly more expensive.
Oct 8, 2025
Latest Trends
How the Middle East Became Specialty Coffee's Next Big Market
Dubai and Riyadh are hosting barista championships and single-origin tastings as third-wave coffee culture reshapes a region long defined by cardamom-spiced brews.
May 5, 2025
Latest Trends
Better Coffee at Home Without Buying an Espresso Machine
The grinder matters more than the brewer, freshness matters more than origin, and the ratio matters more than technique. Three fixes that cost less than one machine and change more.
Aug 12, 2026
Latest Trends
Wellness trends that actually stick vs the ones already dying
Gut health is real, personalized nutrition is trending, but collagen shots are on their way out. Here's what the $6.3T wellness economy reveals.
Jul 5, 2024
Latest Trends
The Nepal Flood Toll Has Passed Nine Hundred, and More Than Four Thousand People Are Still Missing
At least 955 are confirmed dead and more than 4,400 listed missing after the glacier collapse of 26 August. It is Nepal's deadliest disaster since the 2015 earthquake, and the gap between those two numbers is the story.
Sep 1, 2026
