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24 stories for“easy baking”

A Finnish food blogger's oven-baked feta recipe crossed an ocean, hit TikTok two years late, and still hasn't left anyone's dinner rotation.

Nov 20, 2023

The Crookie: How a Paris Bakery's Side Project Broke TikTok

A Paris pastry chef stuffed cookie dough into a croissant almost as an afterthought, and it turned into a worldwide bakery trend within months.

Apr 10, 2024

The lockdown starter craze was supposed to fade with the pandemic. Search interest and market data suggest sourdough is only getting bigger.

Mar 1, 2024

A cramped pintxo bar in San Sebastian invented a deliberately burnt cheesecake, and it quietly became one of the world's most copied desserts.

Mar 5, 2024

A global cafe boom collided with a limited Japanese harvest, and now matcha lattes are getting rationed, waitlisted, and quietly more expensive.

Oct 8, 2025

Sugar-glazed fruit skewers turned into a shop-opening frenzy across Korea in 2023, then collapsed almost as fast as the chains had multiplied.

Feb 5, 2026