Latest Trends
How consumers plan to spend differently in 2026
Growing wealth inequality is reshaping consumer behavior. Experiences over goods, values over discounts, and AI shopping tools mark 2026's divide.
May 20, 2025
Loading
Search
Results
22 stories for“how to shop less”
Latest Trends
Whatever Happened to Tanghulu, the Candied Fruit Craze?
Sugar-glazed fruit skewers turned into a shop-opening frenzy across Korea in 2023, then collapsed almost as fast as the chains had multiplied.
Feb 5, 2026
Latest Trends
Matcha is taking over your local cafe faster than coffee
Gen Z made matcha aesthetic, brands made it accessible, and now supply can't keep up. What happens when a trend grows too fast.
Sep 30, 2024
Latest Trends
Why There's Suddenly Not Enough Matcha to Go Around
A global cafe boom collided with a limited Japanese harvest, and now matcha lattes are getting rationed, waitlisted, and quietly more expensive.
Oct 8, 2025
Latest Trends
Cottage Cheese Is Back, and It's All About Protein Now
The dairy aisle's most unfashionable tub has become a wellness staple, driven by TikTok recipes and America's ongoing protein obsession.
Nov 12, 2025
Latest Trends
Underconsumption Core Is Just Normal Life With a Hashtag
Using things until they wear out has been rebranded as an aesthetic. The impulse behind it is sound, and the format it arrived in is the same machine that created the problem.
Aug 7, 2026
Latest Trends
How the Middle East Became Specialty Coffee's Next Big Market
Dubai and Riyadh are hosting barista championships and single-origin tastings as third-wave coffee culture reshapes a region long defined by cardamom-spiced brews.
May 5, 2025
