Business
Why Gulf Diners Are Eating Differently This Year
Boycotts, tighter budgets and a longer war are reshaping where GCC consumers eat, and Western fast food chains are the ones feeling it hardest.
Sep 10, 2024
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10 stories for“consumer behaviour”
Fashion
Luxury Is Growing in Euros and Shrinking in People, and It Has Lost Sixty Million Customers Since 2022
Bain and Altagamma expect personal luxury goods to reach as much as 373 billion euros in 2026. The same research shows the customer base falling from 400 million to 340 million. Both numbers describe the same strategy.
Aug 22, 2026
Latest Trends
Underconsumption Core Is Just Normal Life With a Hashtag
Using things until they wear out has been rebranded as an aesthetic. The impulse behind it is sound, and the format it arrived in is the same machine that created the problem.
Aug 7, 2026
Latest Trends
A Ten Trillion Dollar Industry Has Started Telling Its Customers to Stop Optimising
The 2026 wellness forecasts describe a pivot away from peak performance and towards something more ordinary. That is a strange message from a sector selling trackers, protocols and longevity clinics, and it is worth taking seriously anyway.
Aug 22, 2026
Design
Award Winning Buildings Were Using Twice the Energy They Promised, and Almost Nobody Went Back to Check
New homes emit around 2.5 times their design estimates on average. Non-domestic buildings run to 3.8 times. The studies that established this looked at buildings that had been published as exemplars.
Aug 19, 2026
Fashion
Fashion Brands Spent Years Fighting Resale. Now They Want to Run It
Secondhand is a 393 billion dollar market and roughly a tenth of all money spent on clothing. Zara, H&M, Levi's and others are building their own platforms to capture a trade they used to ignore.
Aug 17, 2026
Latest Trends
The Rest of the World Has Started Wearing Perfume the Way the Gulf Always Has
Higher concentrations, heavier notes, oud at the centre and fragrance treated as something you layer rather than spray. The global market has moved toward a regional habit, and Middle Eastern houses are no longer the niche option.
Aug 21, 2026
Technology
Tesla and SpaceX Are Building a Chip Plant on a Dead Coal Reservoir
Sixteen point eight billion dollars for the first phase, a hundred million square feet when finished, and a site chosen because a shuttered power station left behind exactly what a fab needs.
Aug 14, 2026
Fashion
Cost Per Wear Is the Only Clothing Maths Worth Doing, and It Can Also Justify Anything
Divide the price by the number of times you will actually wear it. The sum is trivial, the discipline is not, and the reason it keeps producing flattering answers is that almost everybody overestimates the second number.
Aug 22, 2026
Health
How to Hold Yourself Together When the Region Is on Fire
One in five people who live through conflict develops a mental health condition. Most of the useful advice is unglamorous: fix sleep, ration news, keep routine, and treat connection as a necessity rather than a nicety.
Aug 13, 2026
