Secondhand Fashion Has Become a Style Signal, Not a Compromise
Preowned clothing is moving into the center of fashion as shoppers pursue value, individuality and access while brands reconsider their resale strategies.
Jul 31, 2026

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9 stories for“secondhand”
Preowned clothing is moving into the center of fashion as shoppers pursue value, individuality and access while brands reconsider their resale strategies.
Jul 31, 2026

Secondhand is a 393 billion dollar market and roughly a tenth of all money spent on clothing. Zara, H&M, Levi's and others are building their own platforms to capture a trade they used to ignore.
Aug 17, 2026

After years of greenwashing, the secondhand market is growing 11x faster than retail. Real progress on sustainability exists, but the scale of waste remains sobering.
Sep 15, 2025

Divide the price by the number of times you will actually wear it. The sum is trivial, the discipline is not, and the reason it keeps producing flattering answers is that almost everybody overestimates the second number.
Aug 22, 2026

The donation bin is the end of the story for the person using it and the beginning of a long one for everybody else. What happens next is a functioning trade, a genuine livelihood, and a waste problem nobody exports a solution for.
Aug 20, 2026

Handmade ceramics, woven blinds and vintage frames are displacing furniture bought to last three years. Designers say the grey rental box interior is finally over.
Aug 4, 2026

Bain and Altagamma expect personal luxury goods to reach as much as 373 billion euros in 2026. The same research shows the customer base falling from 400 million to 340 million. Both numbers describe the same strategy.
Aug 22, 2026

Price tells you almost nothing about how long a piece of clothing will last. Fabric weight, seam tension and fibre length tell you a great deal, and all three can be checked while you are standing in the shop.
Aug 22, 2026

Bain puts the shrinkage in the Gulf's luxury customer base at 15 to 25 per cent in early 2026 while the Americas surged. The industry's answer to losing aspirational buyers has been to stop trying to keep them.
Aug 18, 2026
