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35 stories for“2026 trends”

Growing wealth inequality is reshaping consumer behavior. Experiences over goods, values over discounts, and AI shopping tools mark 2026's divide.

May 20, 2025

Why There's Suddenly Not Enough Matcha to Go Around

A global cafe boom collided with a limited Japanese harvest, and now matcha lattes are getting rationed, waitlisted, and quietly more expensive.

Oct 8, 2025

Gen Z made matcha aesthetic, brands made it accessible, and now supply can't keep up. What happens when a trend grows too fast.

Sep 30, 2024