Results

Wellness trends that actually stick vs the ones already dying

Gut health is real, personalized nutrition is trending, but collagen shots are on their way out. Here's what the $6.3T wellness economy reveals.

Jul 5, 2024

A Ten Trillion Dollar Industry Has Started Telling Its Customers to Stop Optimising

The 2026 wellness forecasts describe a pivot away from peak performance and towards something more ordinary. That is a strange message from a sector selling trackers, protocols and longevity clinics, and it is worth taking seriously anyway.

Aug 22, 2026

The Future of Social Commerce: How E-commerce and Social Media Are Converging

The rapid advancement of technology has transformed the way we shop and interact with brands. The rise of e-commerce revolutionized the retail industry, allowing consumers to purchase products and services online conveniently. Simultaneously, social media platforms have revolutionized communication and connectivity. However, the lines between e-commerce and social media are increasingly blurring, giving rise to

May 29, 2023

Underconsumption Core Is Just Normal Life With a Hashtag

Using things until they wear out has been rebranded as an aesthetic. The impulse behind it is sound, and the format it arrived in is the same machine that created the problem.

Aug 7, 2026

The Future of Social Media: Emerging Trends and Predictions for 2023

Over the years, social media has undergone major changes, influencing how we interact, communicate, and consume information. Looking ahead to 2023, social media’s future promises even more interesting innovations and opportunities. In this blog article, we will look at developing trends and make predictions regarding the future of social media. Rise of Vertical Video Vertical

May 27, 2023

Nutrition

Protein Mania: One Macro's Takeover

Protein went from fitness afterthought to grocery store obsession. Now it's in your cereal, ice cream, and pasta. Why did one nutrient consume America.

Jun 18, 2024

Why Gulf Diners Are Eating Differently This Year

Boycotts, tighter budgets and a longer war are reshaping where GCC consumers eat, and Western fast food chains are the ones feeling it hardest.

Sep 10, 2024

Sustainable Fashion: The Rise of Ethical and Eco-Friendly Clothing Brands

The fashion business has undergone a considerable transformation in recent years toward sustainability and ethical behavior. A new generation of ethical and eco-friendly clothing manufacturers has emerged as consumers become more aware of the effects of their wardrobe decisions on the environment. This blog post examines the emergence of sustainable fashion, emphasising the value of

May 29, 2023

How the Middle East Became Specialty Coffee's Next Big Market

Dubai and Riyadh are hosting barista championships and single-origin tastings as third-wave coffee culture reshapes a region long defined by cardamom-spiced brews.

May 5, 2025

Modest fashion's global moment and the GCC's role in it

Once niche, modest fashion is now a USD 295 billion market, and the GCC's influence is reshaping global style. Major luxury brands are paying attention.

Jul 30, 2024

Secondhand Fashion Has Become a Style Signal, Not a Compromise

Preowned clothing is moving into the center of fashion as shoppers pursue value, individuality and access while brands reconsider their resale strategies.

Jul 31, 2026

The sneaker market cools: what streetwear's reset means

Resale margins are collapsing and collector demand is evaporating. After a decade of speculation and hype, the sneaker market is experiencing a fundamental reset.

Dec 15, 2024

Social Media Advertising in a Privacy-Focused World: Adapting to a Changing Landscape

Social media advertising is changing significantly in a time of growing privacy concerns. Businesses must modify their advertising methods to succeed in this new privacy-focused environment given the rising awareness of the issue and the rules surrounding data protection. The advantages and disadvantages of living in a privacy-conscious society will be discussed in this blog

May 29, 2023

Why Renewable Power Is Becoming Essential Infrastructure Across the Middle East

Solar systems are increasingly keeping hospitals, schools, water networks and street lighting operating where centralized energy supply is expensive or unreliable.

Aug 3, 2026

GCC Ministers Put Navigation and Diplomacy at the Center of Regional Talks

Gulf foreign ministers used a July 28 consultation to focus on practical understandings, de-escalation and the safe flow of ships through Hormuz.

Jul 29, 2026

Qatar's Summer Bootcamp Treats Young People as Builders, Not Just App Users

A hands-on Qatar technology program is guiding 124 young participants from ideas toward viable startups. The deeper value lies in learning how to test, build and adapt.

Aug 1, 2026

Matcha is taking over your local cafe faster than coffee

Gen Z made matcha aesthetic, brands made it accessible, and now supply can't keep up. What happens when a trend grows too fast.

Sep 30, 2024

Cottage Cheese Is Back, and It's All About Protein Now

The dairy aisle's most unfashionable tub has become a wellness staple, driven by TikTok recipes and America's ongoing protein obsession.

Nov 12, 2025

Threads app: A New Era of Diverse and Interconnected Networks

OpenAI’s ChatGPT reached 100 million monthly users in just two months, but Threads surpasses it even faster. Threads app, the new social Meta app reached more than 100 million users organically a few days after its release. Threads app offers its users the ability

Aug 31, 2023

Oil Is Flowing Again, but the Fuel Market Is Still Far From Normal

Crude shipments through the Gulf have recovered sharply, yet refineries and fuel supply remain constrained. That gap explains why cheaper oil may not quickly reach consumers.

Jul 31, 2026

The Pistachio Economy Dubai Chocolate Built (and Broke)

One viral chocolate bar turned pistachios into the food world's hottest commodity, and the ripple effects have reached lattes, croissants, and ice cream.

May 14, 2025

Birria Went From Tijuana Side Streets to Every Menu in America

The rich, red stewed meat that started as a Tijuana taco filling now shows up in ramen, quesadillas, and fast food chains coast to coast nationwide.

Sep 30, 2024

After quiet luxury: where fashion went next

The minimalist luxury era is fading. Spring 2025 runways reveal a bold swing toward maximalism, sculptural design, and unapologetic opulence.

Mar 15, 2024

The Rest of the World Has Started Wearing Perfume the Way the Gulf Always Has

Higher concentrations, heavier notes, oud at the centre and fragrance treated as something you layer rather than spray. The global market has moved toward a regional habit, and Middle Eastern houses are no longer the niche option.

Aug 21, 2026

Why There's Suddenly Not Enough Matcha to Go Around

A global cafe boom collided with a limited Japanese harvest, and now matcha lattes are getting rationed, waitlisted, and quietly more expensive.

Oct 8, 2025

Design

Color and Craft Return to Interior Design

Maximalism is officially strategic. 2026 designers pair bold jewel tones with intentional craftsmanship, ditching minimalism for rooms that demand attention and touch.

Jul 10, 2024

Crypto

Global Warming’s Call for Sizzling Summers Ahead: Heat Waves

Global climate change may be the most significant problem ever faced by humankind. Global climate change, also called global warming or the greenhouse effect can convey mild or gentle warming, however, a rise of just a few degrees in the average temperature of the earth can result in large-scale regional weather patterns. Global warming is

Aug 19, 2023

Design

Biophilic Design for Small Apartments Starts With a View

Plants help, but small-space biophilic design also uses daylight, airflow, natural patterns and a visible relationship with weather and time.

Jul 28, 2026

The Gulf's Restaurant Scene Is Reinventing Itself in 2026

After two years of shocks, Gulf dining is rebuilding around homegrown brands and confident local concepts rather than imported franchise names.

May 19, 2026

Diving

The Summer's Diving Deaths Have More in Common Than the Coverage Suggests

A cave in the Maldives, a lake in Germany, an inlet in Florida, a tuna farm off Malta. Four very different events, and a short list of factors that shows up in nearly all of them.

Aug 13, 2026

Sustainable fashion: progress report on a promise

After years of greenwashing, the secondhand market is growing 11x faster than retail. Real progress on sustainability exists, but the scale of waste remains sobering.

Sep 15, 2025

Oil Is Back Near $100, but the Outlook Splits Between Shipping Risk and Weak Demand

Brent's renewed jump toward $100 reflects Middle East shipping danger, while IEA and EIA forecasts point to demand destruction and lower prices if supply routes normalize.

Jul 25, 2026

Nutrition

Mediterranean Diet Keeps Winning: What Research Says

The Mediterranean diet isn't trendy, it's proven. New 2025 research shows it cuts diabetes risk by a third when combined with lifestyle changes.

Feb 10, 2025

Crypto

Stablecoins Are Becoming Payment Infrastructure With Bank-Like Questions

Stablecoins promise faster settlement and programmable money, but reserves, redemption, governance and operational resilience now matter more than hype.

Jul 28, 2026

Lifestyle

Third Places Matter More in a Work-From-Anywhere City

Libraries, cafés, parks and community rooms give remote workers something home offices cannot: low-pressure contact, local rhythm and shared belonging.

Jul 28, 2026

Fashion weeks 2025: the collections and designer moves that mattered

Spring 2025 collections revealed a luxury industry in flux, with unprecedented creative director changes at major houses signaling a complete reshuffling of the game.

May 1, 2025

Health

Continuous Glucose Monitors Without Diabetes: Useful Data or Noise?

Over-the-counter glucose monitors reached healthy consumers in 2024, but research suggests their readings may not mean what wearers assume.

Jul 22, 2025

Fertilizer's Sharp Price Drop Could Become Food Relief, but Not Overnight

World Bank data show fertilizer prices fell 21.8% in June. Farmers and shoppers may benefit later, though contracts, planting cycles and energy costs slow the transmission.

Aug 2, 2026

Nobody Can Agree How Big Modest Fashion Is, and That Is the Story

One widely cited figure puts the category at 86 billion dollars. Another puts it at 254 billion. The gap is not a rounding error, it is a disagreement about what modest fashion actually is.

Aug 16, 2026

Health

Food Allergy Treatment Exists Now. It Is Not a Cure.

Oral immunotherapy raises the dose a patient can tolerate before a reaction starts. That protects against accidents, which is not the same as being able to eat the food.

Jul 29, 2026

Design

The impact of AR, VR and AI on the design industry

The design industry is constantly evolving, driven by advancements in technology. In recent years, three powerful technologies—Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI)—have emerged as game-changers, revolutionizing the way designers create and users experience design. In this blog post, we will explore the profound impact of AR, VR, and AI on the

May 29, 2023

Lifestyle

The Third Place Revival: Why We're Going Out Again

After years of isolation, neighborhoods are rediscovering the cafe, the bookstore, the corner club. The third place isn't coming back because of nostalgia. It's because we need it.

Jun 5, 2026